Mr. Gould has more than 15 years experience in advertising, research and marketing. Prior to founding IAG, Mr. Gould was a senior executive at Bozell Sawyer Miller Group in New York and before that, a campaign manager and communications consultant for various candidates for public office.

Mr. Gould is a graduate of the New York University School of Law (J.D.), Harvard University's John F. Kennedy School of Government (M.P.P.), and the Georgetown University School of Foreign Service (B.S.F.S.)

Mr. Orkin has more than 15 years experience in entertainment, finance, marketing and research. Prior to founding IAG, he was an executive in Hollywood and an investment banker in Corporate Finance at Merrill Lynch Capital Markets.

Mr. Orkin is a Coro Foundation Public Affairs Fellow and a Magna Cum Laude graduate of Brown University.

Mr. Gould combines quantitiative math, programming, and client management skills that make him one of the leading minds working in ad research today. Prior to IAG, Mr. Gould worked as an executive in finance for 16 years, holding senior roles in both Fixed Income Derivatives Trading, eCommerce and quantitative research at both Credit Suisse First Boston and Merrill Lynch. His most recent roles included: Head of eCommerce Strategy and Business Development, Global Head of US Treasury Option Trading and Head of Electronic Trading for US Interest Rate Products.

Mr. Gould got his start on Wall Street in Merrill Lynch's quantitative research area (Financial Strategies Group), which followed the launch of his career at IBM in 1985. Eric holds a BS in Computer Science from Syracuse University.

An expert in the development and implementation of computer and web technology relating to business information systems, Mr. Chung brings over 15 years of application design, technical architecture and programming experience. Mr. Chung joined IAG from Microforum/RSI Toronto, one of the leading Internet systems development firms in North America.

Mr. Dahlen is one of the leading restaurant marketers in the US. At IAG, Dan will be responsible for strategic planning and growth of the restaurant industry sector.

Prior to joining IAG, Dahlen was Chief Marketing Officer at Shoney's LLC, one of the most popular restaurant chains in the southern U.S., overseeing its marketing program. Prior to Shoney's, Dahlen was Senior Partner and Group Management Director at J. Walter Thompson Company where he managed a variety of consumer accounts. Dahlen has also held senior executive positions with Rockett, Burkhead and Winslow, Meldrum & Fewsmith Communications, Inc., Rally's Hamburgers, Inc., Lintas: Campbell-Ewald and Lintas: Fahlgren & Swink, Inc. Additionally, Dahlen played an instrumental role in developing the Subway "Jared" campaign while serving as Worldwide Account Director and General Manager at Publicis & Hal Riney in Chicago. Also, while Vice President at Wendy's International Inc., Dahlen developed the communications strategy that resulted in the company's "Where's the Beef?" campaign.

Dahlen served on the Board of Governors for American Association of Advertising Agencies. He was also named to Advertising Age's list of "100 Best and Brightest Young Ad Clients." Dahlen holds a BA in Journalism and Advertising from Ohio University.

Mr. Entner, one of the most recognized telecom experts in the United States, leads IAG's Communications Sector covering the wireless, wireline and cable industry. He is building IAG's business endeavors in this rapid growth sector for IAG.

Before joining IAG, he was Vice President, Wireless Telecom for Ovum, responsible for establishing Ovum as one of the leading research and analysis providers for wireless in the United States. Prior to that, Roger headed the wireless carrier group at the Yankee Group. While at the Yankee Group, Roger spearheaded and launched the new products that broadened the product portfolio to include quantitative and qualitative offerings. In both positions, Roger has been a trusted advisor to the senior leadership teams of the largest companies in the wireless industry.

Roger is one of the most quoted wireless industry experts in the United States and a sought after speaker at industry and corporate events.

Roger has an MBA from George Washington University and a BA from Herriot-Watt University in Edinburgh, Scotland.

His views on the industry can be read on his blog at: http://www.iagr.net/blog/entner

Ms. Ference leads IAG's new business development efforts, with special emphasis on emerging technologies and the measurement of programming and advertising on new platforms. She was one of the company's earliest hires, serving as Chief Operating Officer in 2000.

Before returning to IAG in 2003, she was Chief Operating Officer of Haute D?or.com where she created strategic alliances with major publications including, Metropolis and House Beautiful and with the prestigious New York decorative arts museum, The Cooper Hewitt.

Ference has a very rich media/publishing background. She was a founding publisher for LIVE! Magazine, a Ticketmaster property, and held publisher positions at House Beautiful and Connoisseur.

Ms. Ference holds an M.A. from Harvard University and a B.A. from the University of Michigan. She has also studied at the Sorbonne in Paris.

Mr. Khaleel is one of the leading marketers in financial services , with more than 20 years of strategic planning, marketing, and management experience. At Nielsen IAG, Richard is responsible for strategy development and growth of the financial industry sector.

Prior to joining IAG, Richard was EVP and Chief Marketing Officer at Bank of New York Mellon, a $50 Billion global leader in Asset and Wealth Management and Servicing where he led all strategy and marketing for the Bank's businesses in over 30 countries worldwide. Prior to this, he was Chief Marketing Officer at Alliance Bernstein LP, spearheading efforts that helped build it into a global leader, managing assets of more than $500 Billion. As chief marketer at CNBC, he successfully relaunched the channel as "First in Business Worldwide" building it into the global leader for business news and information. Prior to CNBC, Richard was President of Scholastic Software, growing this subsidiary of Scholastic, Inc. into a market leader in educational software. He has also held senior positions at leading advertising agencies managing global packaged goods and financial services clients.

Mr. Khaleel received a B.A. from Princeton University and an M.B.A. from The Stern School at New York University.

Mr. Lane is a senior finance executive, who was Vice President-Finance and Treasurer for Nielsen Media Research, Inc until 2000. (Nielsen Media Research, NMR, was spun from Cognizant Corporation in June 1998 and acquired by VNU USA, Inc. in October 1999). At NMR, Bob was responsible for finance, strategic planning, treasury, real estate and purchasing; Executive Officer of Company; member of Asset Management/Employee Benefits Committee, and NMR Operating Committee. Most recently Bob served as CFO to Telephia, the leading provider of information to the wireless industry.

Bob holds an MBA from Harvard University (1985) and a BA from Bishop's University, Quebec (1981).

Mr. Marans is responsible for developing and managing IAG's relationships with media agencies, he also works with key marketers and networks.

Mr. Marans is a 28 year agency veteran. He began his media research career at Young & Rubicam, and has also held senior positions at J. Walter Thompson and Mindshare. He is recognized industry leader, speaking frequently at events hosted by the American Association of Advertising Agencies (AAAA) and the Association of National Advertisers (ANA). He received a special citation from the ANA in recognition of his "wit, wisdom and entertainment", presented for his efforts on behalf of the organization. He has also won both, the Media All-Star and Media Maven awards.

He holds a B.A. in political science from New York University.

Ms. Miller is responsible for leading and building IAG's business in the automotive industry as well as providing her management expertise across the company.

She has spent more than 20 years managing and developing advertising, marketing and research initiatives for many of the world's largest automotive brands. Prior to joining IAG, she was Vice President of Advertising & Marketing for Hearst Magazines, Corporate Division. In this role, she was responsible for advertising revenue and marketing strategy for 18 national consumer magazines, and developed programs with major advertisers that contributed $32 million in revenue to the magazine division in 2003. While at Hearst, she also developed the largest automotive research study conducted among American women: Good Housekeeping Magazine's "Women's Automotive Satisfaction Study." Over the course of 6 years of the study, it was considered the most respected authority on women's automotive decisions.

Ms. Miller has held management positions at some of the nation's leading advertising agencies; such as, Dancer, Fitzgerald & Sample (now Saatchi & Saatchi), Grey Advertising, Sachs, Finley & Kaye and Bozell & Jacobs. She was named Communicator of the Year in 2000 by the Los Angeles Advertising Women organization. In 2002, the Governor of California acknowledged Lois as a member of the Women's Hall of Fame for her professional and charitable contributions to the state.

Ms. Miller is a graduate of Hunter College of New York, and has also pursued graduate studies at Manhattan School of Music, Julliard School and U.C.L.A.

Ms. Mueller-Lust is responsible for IAG's Network division. She leads and manages the account and research teams who service this fast growing sector of the company. Prior to joining IAG Research, she was Vice President of Sales Research at ABC Television Network, where she oversaw primary research in support of sales and marketing, including television and interactive properties.

Before that, she was Vice President, Research for Jupiter Media Metrix, where she was responsible for worldwide Internet and digital media measurement.

Prior to that, she was Vice President, Methodology Research at Nielsen Media Research. During her 9 year tenure at Nielsen, she led research to improve measurement of television audiences. She is a frequent speaker at numerous professional and academic conferences, associations and universities.

Ms. Mueller-Lust holds a B.S. in Psychology from the University of California, Berkeley, an M.S. and a Ph.D. in Psychology from the University of California, Santa Cruz and is certified as a professional coach (CPCC).

Ms. O'Neill is responsible for the IAG's entertainment business. She manages IAG's relationships with the major Hollywood studios.

Prior to joining IAG Research, Ms. O'Neill was Executive Vice President and General Manager of McCann-Erickson Entertainment, where she was responsible for leading all aspects of the Sony Pictures Entertainment (SPE) account. Most notably she led SPE's highly innovative "Spiderman" campaign, which not only broke all box office and home entertainment records in 2002, but also earned her and her team Adweek's "Best Media Plan of the Year" Award.

Prior to McCann-Erickson, Ms. O'Neill had successfully marketed over 400 films for Warner Bros. In addition to film, she has marketed television shows for ABC, CBS, Dreamworks and launched cable networks including fX and Nickelodeon's Noggin. She has also held senior positions Saatchi & Saatchi, Paramount Pictures, and Grey Entertainment & Media.

Ms. O'Neill holds a B.A. from Barnard College and has also studied at Columbia and New York Universities.

Ms. Zack oversees the development of IAG's research and data products.

Before joining IAG, Ms. Zack was executive vice president, director of communication insights for PHD USA, an Omnicom company. In this role, she led media research and supported the strategic planning and buying efforts of PHD's seven US offices. While there, she developed a proprietary suite of planning tools for PHD. PHD's largest clients include Daimler Chrysler, Gap Inc., Enterprise Rent-A-Car, and Discovery Networks.

Prior to PHD, Ms. Zack was corporate research director for G+J USA, where she was responsible for all of G+J's advertising effectiveness and consumer research. Before that, she was vice president, managing director at Total Research, a Princeton-based firm specializing in advanced research methodologies for consumer segmentation, brand equity, pricing, and choice modeling. Ms. Zack has also held senior level research positions at Time Warner's Six Flags Theme Parks, and Maritz Marketing Research.

Ms. Zack holds an MBA from St. Louis University and a BS in Quantitative Business Analysis from Penn State University. She is a participant on ARF and Esomar Program Committees.