Welcome to Nielsen IAG

	The following data is sourced from IAG Ad. It is a syndicated, performance tracking service that measures how viewers respond to every ad that aired on TV during Broadcast primetime only. The data includes both sports and non-sports programming. Sample minimums applied.

2008 Most Recalled Prescription Drug/Vaccine Ads	Jan 1, 2008 - Dec 31, 2008

155

Nielsen IAG Top Five Most-Recalled In-Program Placements: Reality	Dec. 15, 2008 - Jan. 18, 2009

Jell-O

Alison Sweeney says brand will be providing the grand prize of $250,000 - The Biggest Loser: Families (NBC, Dec 16)

210

Nielsen IAG Most Recalled New Ads	Dec. 29, 2008 to Jan. 25, 2009

Wal-Mart

Woman in store says, "To manage my weight, I go to Wal-Mart; I get healthy stuff I need for a low price"

220