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2006/2007 TV Season -- Most Recalled New Prescription Drug Ads Sept 1, 2006 - Sept 23, 2007
Rank Brand Company Ad Description Recall Index
1 Lunesta Sepracor 7-Night Challenge; luna moth flies over bridge and water and into people's homes/tents. (:60) 157
2 Lunesta Sepracor 7-Night Challenge; luna moth flies over a lake into couple's home, then onto woman's pillow. (:60) 155
3 Zyrtec Pfizer Story #43; clothes falls on woman and she sneezes. (:45) 140
4 Nasonex Schering-Plough Animated bee talks about prevention of nasal allergy symptoms while buzzing next to Nasonex bottle. (:30) 138
5 Rozerem Takeda Abraham Lincoln, talking beaver, man in suit and man in diving suit at a bus stop; your dreams miss you. (:60) 136

6
Lipitor Pfizer Dr. Robert Jarvik in white lab coat discusses risk of heart disease and stroke caused by high cholesterol. (:60) 126
Crestor AstraZeneca Man at fish market near ocean whose cholesterol is out of wack; his body splits into various sections. (:60) 126
Vytorin Merck/Schering-Plough Plates of food shown next to shots of relatives such as Grandpa Bow and bowtie pasta. (:60) 126

7
Valtrex GlaxoSmithKline Couple talks about the risks of contracting herpes; 70% of people affected got it from their partner. (:60) 124
Cialis Eli Lilly Couples in various romantic places including laying in front of fireplace, in restaurant, in rowboat and laying on hammock. (:60) 124

8
Gardasil Merck Young women including a cowgirl, colorguard, gymnast and softball player say they want to be "One Less" (:60) 120
Caduet Pfizer Woman in red vest walks along a beach; splits into two and says she has high blood pressure & cholesterol. (:60) 120
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