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Total Market
Nielsen IAG Top Five Most-Recalled In-Program Placements: Reality For Dec. 15, 2008 - Jan. 18, 2009

Rank

Brand

In-Program Placement Description

Recall Index
1 Jell-O Alison Sweeney says brand will be providing the grand prize of $250,000 - The Biggest Loser: Families (NBC, Dec 16) 210
2 Coca-Cola Red cups sit on the judges' table during contestant auditions - American Idol (FOX, Jan 14) 174
3 Brita Jillian Michaels tells David and Daniel to stay hydrated and use the water filter and pitcher - The Biggest Loser: Couples (NBC, Jan 6) 171
4 Ford Ty presents the Drumm family with a new 2010 Fusion Hybrid and its features are described - Extreme Makeover: Home Edition (ABC, Jan 18) 170
5 Goodyear Jason points out blimp during date and scrolling messages for Melissa appear on blimp - The Bachelor (ABC, Jan 12) 168
Nielsen IAG Most Recalled New Ads For Dec. 29, 2008 to Jan. 25, 2009

Rank

Brand

Ad Description

Recall Index
1 Wal-Mart Woman in store says, "To manage my weight, I go to Wal-Mart; I get healthy stuff I need for a low price" 220
2 Glade Woman opens PlugIns Scented Oil before friends come over for yoga 219
3 M&M's Red M&M running on grocery store conveyer belt; have an m&m at your Super Bowl party (:30) 212
4 Dunkin' Donuts Dunkin' Dark--Woman takes a sip of coffee and climbs on the roof, along with other people to say, "Dunkin' Donuts makes the best coffee" 199
5 Subway Restaurants Fresh Fit Meals--Buttons fly off shirts and jeans, chairs break, and tires deflate, while people sit down to eat 195
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