 |
| Nielsen IAG Top Five Most-Recalled In-Program Placements: Reality |
For Dec. 15, 2008 - Jan. 18, 2009 |
|
Rank |
Brand |
In-Program Placement Description |
Recall Index |
| 1 |
Jell-O |
Alison Sweeney says brand will be providing the grand prize of $250,000 - The Biggest Loser: Families (NBC, Dec 16) |
210 |
| 2 |
Coca-Cola |
Red cups sit on the judges' table during contestant auditions - American Idol (FOX, Jan 14) |
174 |
| 3 |
Brita |
Jillian Michaels tells David and Daniel to stay hydrated and use the water filter and pitcher - The Biggest Loser: Couples (NBC, Jan 6) |
171 |
| 4 |
Ford |
Ty presents the Drumm family with a new 2010 Fusion Hybrid and its features are described - Extreme Makeover: Home Edition (ABC, Jan 18) |
170 |
| 5 |
Goodyear |
Jason points out blimp during date and scrolling messages for Melissa appear on blimp - The Bachelor (ABC, Jan 12) |
168 |
|
|
| Nielsen IAG Most Recalled New Ads |
For Dec. 29, 2008 to Jan. 25, 2009 |
|
Rank |
Brand |
Ad Description |
Recall Index |
| 1 |
Wal-Mart |
Woman in store says, "To manage my weight, I go to Wal-Mart; I get healthy stuff I need for a low price" |
220 |
| 2 |
Glade |
Woman opens PlugIns Scented Oil before friends come over for yoga |
219 |
| 3 |
M&M's |
Red M&M running on grocery store conveyer belt; have an m&m at your Super Bowl party (:30) |
212 |
| 4 |
Dunkin' Donuts |
Dunkin' Dark--Woman takes a sip of coffee and climbs on the roof, along with other people to say, "Dunkin' Donuts makes the best coffee" |
199 |
| 5 |
Subway Restaurants |
Fresh Fit Meals--Buttons fly off shirts and jeans, chairs break, and tires deflate, while people sit down to eat |
195 |
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