Nielsen IAG Top Five Most-Recalled In-Program Placements: Reality For June 16 - July 13, 2008

Rank Brand In-Program Placement Description Recall Index 1 Lisa Kline Christina wins a shopping spree at the clothing store - Hells Kitchen (FOX, June 17) 214 2 Chevrolet Memphis chooses between a Camaro and Mustang classic car as competition prize - Big Brother 10 (CBS, July 13) 208 3 Ford Memphis chooses between a Camaro and Mustang classic car as competition prize - Big Brother 10 (CBS, July 13) 206 4 Volkswagen VW Bugs are hanging in backyard during competition and van is embedded in a bedroom wall - Big Brother 10 (CBS, July 13) 200 5 Kraft Macaroni & Cheese Crackers is sponsor of "Gone Completely Crackers" segment - America's Got Talent (NBC, July 1) 184

	Nielsen IAG Most Recalled New Ads For July 21 to August 17, 2008
	Rank Brand Ad Description Recall Index 1 Staples Back to School--Mom and daughter try to purchase $219 pair of jeans; Mom presses red "easy" button; store associate says that doesn't work here 215 2 General Electric Man hurls discus in ancient Olympic games; crashes into column and building collapses; wind energy is helping power the Beijing games 201 3 General Electric Biogas Technology--People in China leave offerings for a dragon; dragon breathes fire and heats boiler that then heats pool in village (:60) 195 4 General Electric Biogas Technology--People in China leave offerings for a dragon; dragon breathes fire and heats boiler that then heats pool in village (:45) 193 5 McDonald's Woman prepares burger while sports commentators describe the play-by-play 190
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