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January 11, 2006 |
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| Advertising Spotlight: Product Placements You Remember |
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 Product Placements You Remember
The best-remembered plugs aired in network dramas, Nov. 21 through Dec. 18.
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| Brand |
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In-Program Placement Description |
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Program Info |
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| Campbell's |
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Ruthie counts soup labels at kitchen table and Simon eats soup |
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7th Heaven
(WB, Nov. 21)
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| U-Haul |
Julie packs her belongings into a moving van |
The O.C.
(FOX, Dec. 1)
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| Aston Martin |
Monica presents Danny with new car at casino dealership |
Las Vegas
(NBC, Nov. 21)
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| Ford |
Evidence from a Mustang is used in the investigation |
NCIS
(CBS, Nov. 22)
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| Campbell's |
Actor urges viewers to participate in "Labels for Education" program |
7th Heaven
(WB, Nov. 21)
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Note: In-program placements were measured only if the occurrence had visual elements or both visual and auditory elements.
Source: IAG, a firm that tracks product placements using an online panel of 100,000 TV viewers.
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