|
|
 |
|
|
 |
|
|
October 20, 2003
Matthew Spielman Joins IAG Research as Vice President of Account Management
Former Vice President at Threshold Sports
Brings a Wealth of Account Management and Sales Experience to IAG
NEW YORK, NY — October 20, 2003 — IAG, the marketing measurement company for TV, today announced the addition of Matthew Spielman as Vice President, Account Management. In this role, Spielman will be responsible for servicing key IAG accounts, helping them effectively apply IAG solutions to maximize the impact of their TV advertising and in-program marketing buys.
"Matt's 10+ years of account management and business development experience makes him ideal for this important client services role," said Alan Gould, IAG's Co-CEO. "His thorough understanding of our company's business initiatives and products makes him a valuable addition to our senior management team; we are confident that Matt will be a great asset to IAG and our clients."
Prior to joining IAG, Spielman was the Vice President of Marketing and Sales at Threshold Sports, a Zelnickmedia portfolio company. In that role, Spielman oversaw all sales and sponsorship efforts for the company and its nationwide Pro Cycling Tour. Prior to this, Spielman was Director of Sales, Channel Management and Organizational Strategy at Return Path, Inc. where he managed a national sales team for DoubleClick, Inc. (DCLK) and developed and administered the company's performance appraisal system. Before Return Path, Spielman held the position of Senior Vice President of Sales and Business Development at Virtualis Systems, Inc., and was a Fixed Income Analyst at Morgan Stanley.
Spielman holds an MBA from Harvard Business School and a BA in Economics from Columbia University.
About IAG
IAG improves the economics of marketing on television by providing clarity on the performance of ads, ad campaigns, in-program marketing, individual shows and networks. IAG data solutions help marketers maximize the value and impact of their TV buys. For more information, please visit www.iagr.net.
 Back to Press Releases |
|
|
|
|
|
|
