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Obtain real-time TV ad effectiveness measurement
Gauge product placement performance among actual viewers every night
Real-time movie ad performance on television
Identify programs that grip audience and deliver better ad performance
For Spanish language advertisers and networks, Nielsen IAG products help both buyers and sellers optimize their ad spend and inventory respectively.
"When we put a Toyota ad on television, we want potential buyers to get excited about purchasing our cars. But for anything good to happen, a viewer must first see an ad and understand it is for one of our products. The measurement of ad recall solves a first order problem: it allows us to know which ads are breaking thru and quickly."
— Kim McCullough,
Corporate Manager of Marketing Communications,
Toyota Motor Sales
"We ran a cutting-edge campaign with very program specific advertisements. IAG was able to help us optimize our media decisions in real time to more effectively reach our consumers."
— Alan Cohen,
Chief Marketing Officer,
Gemstar - TV Guide International, Inc.
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