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Custom Analysis
For syndicated data clients, Nielsen IAG offers account services tailored to help advertisers uncover valuable, business building insights.
Composed of TV market research experts from consumer products companies, major broadcast networks, and entertainment firms, our team works closely with clients to develop custom norms and metrics — tools our clients can use to optimize the impact of their TV campaigns.
Custom Surveys
Unlike other market research panels, the Nielsen IAG panel closely mirrors the TV viewing population of the US. It is a powerful resource for measuring:
- Pre and post campaign brand perception and purchase intent
- Conducting longitudinal tracking surveys
- Understanding attitudes toward competitors and their ad/sponsorship efforts
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